Home or away? Southend’s 120th-anniversary season offers a genuine choice rather than one design in two colourways. The club’s first kits with Erreà pair a navy and yellow home strip with an all-yellow away kit, each carrying its own set of Southend details.
The anniversary theme is not shy, but it is mostly worked into the fabric rather than printed as one enormous birthday badge. That should give supporters plenty to inspect before the shirts acquire the inevitable memories, lucky records and tea stains of a full season.
The home shirt tells the local story
The home design uses navy and yellow, with lighter-blue flashes adding another club colour. Bespoke Shrimpers lettering runs across the shirt’s front and back panels, a pattern built around the nickname that follows Southend supporters rather further than the final whistle.
Inside the collar is the Never Give Up message. The wider anniversary detailing includes 1906, the club’s foundation year, and references to the Essex Seax. A stitched crest completes the front of the shirt.
Some of the club’s launch language is understandably celebratory. The concrete details are the useful part: colour, pattern, local symbols and a crest designed to feel like part of the shirt rather than an afterthought.
Yellow from shirt to socks
The away choice is bolder at first glance: an all-yellow shirt, shorts and socks. Its fabric uses a textured jacquard, giving the single-colour strip more depth when seen up close.
The anniversary story continues here too. The Never Give Up message returns, alongside the 1906 and Essex Seax details. The result is recognisably paired with the home kit without becoming a yellow copy of it.
Up close, the stitched crest and jacquard texture give the all-yellow design its detail. On matchday the full strip will do the talking; the official launch and shop pages offer the closer look beforehand.
Two ways to mark 120 years
Kit launches are among football’s safest disagreements. Some supporters want tradition with tiny adjustments. Others want a shirt that can be identified from the opposite end of Roots Hall. This pair gives both instincts something to work with.
The home kit builds its story through layered club references. The away strip leads with one emphatic colour and lets the texture reward a closer look. Neither needs us to declare a winner before supporters have seen them in person.
Before you buy
Check the official home and away product pages for current prices, sizes, stock and promotions before buying.
What lasts is the design record: Southend’s first Erreà kits, made for the 120th-anniversary season, with enough local detail to reward the sort of supporter who always checks the collar.