This really was a game of two halves, and the frustration comes from knowing Southend should have settled it in the first one. We were bright, confident and in control before the break, yet by full-time Kidderminster had scored three and left Roots Hall with a victory they earned by changing the terms of the contest.
The warning signs I had seen during the opening three wins all came home to roost on Friday night. Southend again created more than enough without being ruthless, the final touch in the box let down some excellent approach play and the defending became slack when the opposition went direct. Nine points from four games remains an excellent start, but this was the night those concerns finally cost us.
McAdam and Colclough ran the first half
The opening goal after ten minutes was Southend at their best. Kyle McAdam and Ryan Colclough combined down the left before Leon Chambers-Parillon finished from close range, off balance but composed enough to guide the ball into the bottom corner.
McAdam and Colclough were excellent during that first half. They gave Southend width, moved the ball sharply and kept producing passing movements and crosses that Kidderminster struggled to contain. When the play flowed through the left side, the visitors were stretched and Southend looked capable of scoring almost every time they reached the final third.
The problem was the last touch. Jack Wint saved from Sahid Kamara, Colclough and Chambers-Parillon, while Harry Cardwell and Oli Coker both had opportunities during a half in which Southend kept finding ways into the area. One of the best moves came late in the half when McAdam again found Chambers-Parillon, only for Wint to make another low save.
Kidderminster were not entirely without threat. Joe Duncan pushed away Cameron Hargreaves’ long-range volley and dealt with a swerving Callum Dolan delivery during the visitors’ best spell. Even so, the balance of the half was clear. Paul Wotton later admitted his side had been passive and struggled to retain the ball, while Kieron Dyer felt Southend should have gone in two or three goals ahead.
Both assessments were fair. The football was good enough to build a decisive lead, but the finishing was not. A clinical striker would have made a huge difference on a night when the service and movement deserved more than one goal. Dyer has spoken about needing another striker and this was the clearest possible example of why. At 1-0, Kidderminster could reach half-time knowing one moment would put them level, however uncomfortable the previous 45 minutes had been.
Kidderminster changed the contest
Wotton did not wait for the same pattern to continue. Max Brogan came on at the interval, Ben Crompton and Callum Stewart followed seven minutes later, and Kidderminster became more direct and far more forceful in the challenge. Their wide players moved to their natural sides, the ball went forward earlier and Southend were made to compete for contacts they had not needed to win during the first half.
The change was immediate. Kidderminster were determined to turn a football match Southend had controlled into a physical contest they believed they could win. Dyer’s assessment afterwards was blunt: his side had been beaten up in the second half.
The equaliser arrived on the hour. Duncan punched a corner away and Crompton struck from the edge of the area. His effort appeared to be heading wide before it hit Darren Oldaker and flew into the opposite corner, with the goal recorded as an own goal. There was misfortune in the deflection, but the chance itself came from Southend failing to finish the set-piece phase.
Four minutes later Duncan made an outstanding one-on-one save from Stewart, but the pressure did not lift. In the 73rd minute a long free kick was sent into the area, David Davis won the first contact and Lewis Walker finished from the loose ball to put Kidderminster ahead. Two set pieces, two second contacts and a match that had been under Southend’s control was suddenly running away from them.
Kidderminster deserve credit for the turnaround. They recognised where Southend were vulnerable, committed bodies to the fight and made their substitutions count. Wotton spoke afterwards about the desire and heart his players showed. He also acknowledged the luck involved in the equaliser, but there was nothing lucky about the way his side imposed themselves after half-time.
Twamley gave Southend something different
Southend still had opportunities. Colclough forced another save shortly after the restart, Oldaker’s free kick was clawed away by Wint and Josh Popoola was denied from close range. Cardwell also found himself through late on, only for the goalkeeper to race from his line and block.
The player who changed the mood most was Lewys Twamley. Introduced with Popoola on 61 minutes, he wanted the ball when the game had become difficult and Roots Hall was growing anxious. He delivered dangerous passes, went inches wide with one attempt and kept trying to make something happen from the right.
Dyer praised his bravery and desire afterwards, and rightly so. Twamley did not rescue the result, but he showed the personality the situation demanded. While too many Southend players looked less certain once Kidderminster went ahead, he kept asking for possession and trying to take responsibility. His late booking came from an over-eager challenge, but it did not alter an encouraging half-hour.
Callum Stewart ended the contest in the second minute of added time. With Southend pushing forward, a ball over the top sent him clear from inside his own half. He held off the pursuit and finished calmly beyond Duncan to make it 3-1. The scoreline felt harsh when set against Southend’s first-half control, but the final goal reflected what happens when a side is chasing a game it should never have allowed to turn.
The centre of the defence needs work
Dyer’s concern went beyond one bad spell. Southend are not a tall side, particularly among the attacking players, and Kidderminster had a visible size advantage at set pieces. The manager said that was something he would discuss with Jon Duckett and Olly Gage, with added physicality potentially becoming a recruitment priority.
That would help, but the centre of the defence also needs a lot of work. Southend knew where the danger would come from and had spoken about second contacts before the game and again at half-time. The first header from a long ball or set piece does not have to be won every time, but the next ball must be anticipated and attacked. Kidderminster reacted first when it mattered, while Southend’s shape and decision-making became increasingly uncertain.
There was a test of composure too. Once the equaliser went in, the crowd became nervous and Southend never recovered the authority they had shown before the break. That is not criticism of the 9,155 who turned up and created another excellent Roots Hall occasion. Dyer made the same distinction afterwards. The support has been superb, but a young and newly assembled team has to learn how to play through that tension rather than absorb it.
We learnt something about the group, just as Dyer said we would. Some of the lesson was uncomfortable, but it should also be useful.
Nine points remain a strong start
One defeat does not require us to rewrite everything that came before it. Southend have won three of their opening four league games and played some excellent football again on Friday. Any team watching the first half will know the Shrimpers can move the ball quickly, create chances and control long periods.
Nor should that strong return be used to wave away what happened. Solihull had already shown that direct play and second balls could unsettle Southend. Kidderminster built an entire second-half plan around those weaknesses and took all three points.
Monday’s trip to Woking arrives quickly, which may be exactly what this group needs. Dyer expects other sides to study what Kidderminster did, and Woking now have an obvious question to ask: can Southend deal with two forwards, longer balls and a physical fight after only a short recovery period?
The answer cannot come from talking about how good the first half was. It has to come in the duels, the second contacts and the moments when a match stops being played on Southend’s preferred terms.
Friday was painful because the good football was real and the opportunity was there. Southend left Kidderminster in the game and were punished by a side that adapted better. The first defeat does not undo an excellent start, but it gives Dyer and his players very clear work to do before Woking.


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